The Cost of Famous Logos
So how much did each Logo Cost?
Recently, the famous Microsoft company was able to update their logo after 25 years which surprisingly cost them almost half a Million dollars and now a lot were speculating that some big names must have paid a lot of money just to get the right Logo for theirs as well.
Stock Logos, the largest design community has compiled some world renowned logos all over the world and shared a little of how much each Logo cost, information of designers and what are purpose of the logos.
Accenture logo price tag: $100,000,000
The new Accenture logo was designed by Landor Associates in 2000.
Twitter logo price tag: $15
The Twitter logo was designed by Simon Oxley in 2009. It has recently been updated.
Nike logo price tag: $35
The Nike logo was designed by Carolyn Davidson in 1975. The price only included the logo design, which later has been refined but the original concept just like in the case of Google and Coca-Cola has been kept intact. Later Nike gave 500 shares of stock to the designer, which is now worth over $600,000.
NeXT logo price tag: $100,000
The NeXT logo was designed by Paul Rand for Steve Jobs in 1986.
City of Melbourne logo price tag: $625,000
The City of Melbourne logo was designed by Landor Associates in 2009.
London 2012 Olympics logo price tag: $625,000
The 2012 Olympics logo was designed by Wolff Ollins in 2007.
Glasgow 2014 Games logo price tag: $95,000
The Glasgow 2014 Games logo was designed by Marque Agency and this price only includes the logo design.
Enron logo price tag: $33,000
The Enron logo was designed by the famous Paul Rand in the 1990s.
British Petrol (BP) logo price tag: $211,000,000
The BP logo was redesigned in 2008.
Coca-Cola logo price tag: $0
The famous Coca-Cola logo was created by John Pemberton’s bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.
Google logo price tag: $0
The original Google logo was designed in 1998 by Sergey Brin, one of Google’s founders in Gimp. Later it has been fine-tuned several times, but the original concept was kept intact.
BBC logo price tag: $1,800,000
The BBC logo was redesigned in 1997.
Australia and New Zealand Banking
Group logo price tag: $15,000,000
New Zealand Banking Group logo was redesigned in 2009.
Pepsi logo price tag: $1,000,000
The new Pepsi logo was designed by the Arnell Group in 2008. The listed prices include a complete branding package unless otherwise noted.
This story is originally published on Stocklogos.com (Click here)
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